Having to produce a mood board for the brand Mulberry meant I had to research the designer brand in a lot of detail. This meant understanding the brand's DNA, what colours they use, images, logo and handwriting... I had to research all of this information so I could produce a mood board which represented Mulberry and described what type of consumer will shop at this brand. After researching Mulberry, I carefully selected 10 images which I thought represented the brand well. I created my mood board in Photoshop and also created a colour palette to suggest the colours which Mulberry are currently using.
I then had to present my mood board and talk about the brand in detail. I received a great deal of feedback which will help me produce a better mood board for Mulberry.
- Use more 'old photos' to represent the past of Mulberry.
- Have more space on my mood board to make it easy to understand.
- Made in Chelsea image- Mulberry would not want to be related to the people on that show. Remove image from board.
- Main image of Cara in centre of the board is not suited to the colour palette.
- I could use more PS effects, eg: fade or multiply.
- Leaf shapes add depth to the board which creates an interesting effect.
No comments:
Post a Comment