DVF

For project two we were asked to select a brand out of five options and research the brand thoroughly by looking at the then, the now and the other. We decided to choose DVF as we knew the brand had a lot of history and we liked the products the brand sold.

We produced a presentation on powerpoint which included information about the history of the brand, the product which the brand is associated with; the wrap dress. We analysed the brand by looking at what colours they use, handwriting and logo. We included these aspects in our presentation so you could instantly tell what brand we were talking about. We also talked about how the brand is advertised on social media and created consumer profiles to see the difference between the old and the young consumer who shop at DVF. We also created a new concept which involved an app where you could create a lip charm of a mould of your own lips and attach it to DVF products.

Our presentation went really well apart from one spelling error on the handout! This has made us more aware to spell check over and over. We got a range of feedback from both the tutors and our peers. We were told that we rushed through the presentation, and we should try to speak slower and more confidently. We were also told that our consumer profiles and the information on social media was especially good. Our peers like the handouts as it interacted the audience and kept them alert to the presentation.