Lecture on Brand identity

I found learning about how a brand identifies itself very interesting. There are several key things which a brand will use to identify itself and make itself known because of that logo, colour or handwriting.

Distilling the brand:

• Brand extension- creating a new perfume or an underwear range for example. 
• Brand diffusion- having a collection of products with another brand like H&M for example. This is a sub brand. 
• Brand collaboration- Working with Coke or Converse to advertise your brand like DVF did with Evian. 

These are the components a brand could use to identify itself:

• Colour
• Pattern
• Motif
• Logo
• Crest
• Device
• Date
• Signature
• Monogram
• Place
• Iconic product

In our Photoshop seminar we learnt how to create slides which represent a brand's identity by using just four factors, I used a Logo, handwriting, a motif and three colours.