Before I came to Nottingham Trent University we were set a 'pre arrival task'. I had to bring three digital, retail and printed examples of things I thought communicated fashion in an interesting and modern way. I chose Tim Walker's website, lostateminor.com, and art2day.com as my three digital examples. I felt these websites represented modern fashion in an informative way.
For my retail examples, I took a photo of the visual merchandising in Urban Outfitters as they had a small collection of women's products on display in the men's section which I thought was a good idea so passers by could see that they also have a women's collection. I also photographed Laura Ashley's window as they had an interesting pattern on the window drawing the consumers eyes to the products which were on display. I photographed a window display from a sports shop, they had trainers hanging from the window which I thought was a quirky and modern way to display products.
For my printed examples I selected an article which I found in an old Vogue magazine which was called 'Make do and Mend'. This focused on using recyclable materials to make outstanding clothes. I also chose the magazine, 'i-D' as it is a popular fashion magazine with great photography. My final printed example was an article I actually found on Bazaar's website showing Mary Katrantzou's fashion show at London Fashion Week. It showed how she has created a whole dress collection inspired my shoes. I thought this collection represented modern fashion and how designers can be inspired by such simple things.
When we had our seminar discussing our pre arrival task, we were split into small groups and were able to see each others take on the task. We then had to select the best examples out of our group's selection, and present them to the whole seminar group. This was an interesting discussion as we got to see many different examples of how fashion is communicated.
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