For this activity I selected my favourite fashion brand as Zara. I love shopping in Zara as the clothes they sell all have the expensive look but are not that expensive at all. I decided to focus my mood board on the popular fashion trend- the 'tailored look'. I looked through magazines such as Elle, Vogue, Now and Grazia to find relevant images which represent the tailored look which I think could be found in Zara stores. I then decided I was going to create two mood boards. One which would show 'the classic tailored look' and the other a more 'quirky' version. The 'classic' mood board consisted of very plain colours, mainly black, navy and white. The 'quirky' version has a variety of different patterned suits with many different textures.
When producing the mood boards I thought a lot about white space, and how I can draw the viewer's eyes to look at every image in detail, or at least study what I think are the most important images. I did this by layering some of the images, and the images I wanted to stand out I have left white space around them so the viewer's eyes are attracted there.
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